Custom Projects by Product Phase
Put our experience to work on your next project...select a Case Study Summary below to see how we might help you.
Therapeutic Area Population Estimates
Competitive Assessment
Product Concept Development and Testing
Preliminary Needs Assessment with Thought Leaders
Top-line Forecasting
Market Situation and Needs Analysis
Preliminary Reimbursement and Pricing Research
Patient Segmentation, Physician Segmentation, and Product Attribute Assessment
Positioning Research
Brand Name Research
Packaging, Labeling, and Package Insert(s) Research
Knowledge, Attitude, Practice, and Perceptions Study
Pricing and Reimbursement Research
Forecast Refinements
Message Development
Journal Ad and Sales Aid Testing
Pre-launch Awareness, Trial, and Usage Study
Post-launch Awareness, Trial, and Usage Study (Multiple Waves)
Message Recall and Promotional Refinement
Post-launch Positioning / Re-positioning Studies
Ad hoc Testing / Refinement of Product Parameters
Product Line Extension Research
